What it is:
Copyright protects original works of authorship like photos, videos, designs, text, music, etc.
Applies to:
• Product photos you didn’t take yourself
• Product descriptions written by others (e.g., from company brochures or websites)
• Any design, artwork, or content copied from other sources
What you must do:
• Use original photos taken by your team or get written permission to use others’ photos
• Write your own product descriptions or modify existing ones enough to be original
• If using stock images, ensure they are licensed for commercial use
Trademark
What it is:
A trademark is a symbol, word, or phrase legally registered to represent a brand.
Applies to:
• Logos (e.g., Coca-Cola®, Nike® swoosh)
• Product names (e.g., iPhone®, Photoshop®)
• Brand slogans
What you must do:
• Do not edit or misuse brand logos or names
• Only use trademarked content to show your work (like “designed banner ads for Nike®”), but credit the brand properly
• Avoid implying endorsement by the brand unless you have a partnership
